 |
| Yamaha logo |
Yamaha showcased 'Ray' scooter in the Delhi Auto Expo 2012 in January. Yamaha now is planning to launch the vehicle by Diwali. Ray is the first scooter from Yamaha in India. In past few years there is a significant raise in the sales of scooters compared to the bikes in India.
“The pitch process began three months ago. We were looking for an agency which could deliver an integrated strategy in terms of both creative and execution to help build on the stylish and sporty image of Yamaha Ray. In DDB Mudra Delhi, with its strength in ATL, BTL, experiential and digital platforms, we found a perfect partner.”
-Roy Kurian, National Business Head, India Yamaha Motor
“We are very excited with this win. We had a full-fledged integrated approach to the brand launch. We look forward to partnering India Yamaha Motor in making Yamaha Ray a big success.”
-Vandana Das, President, DDB Mudra Group
Yamaha is successful in terms of gearless scooter in South East Asia. We have to wait and see how it performs in India. Even though there is no official announcement on the pricing, it will be around the market dominating activa
No comments:
Post a Comment