BMW Motorrad and TVS to tie up

BMW-TVS

South Indian Major TVS which was previously in tie with the suzuki long years back.They now want to explore the expertise of the BMW. But between these companies there is no equity agreement as like the Bajaj and KTM.

Actually this is like win-win situation for both the companies. TVS can access the expertise of BMW and BMW can use the TVS network to market their products in the sub-continent.



Mr Venu Srinivasan, TVS Motors’ Chairman confirmed that the company is in talks with the BMW Motorrad, for a beneficial and strategic tie up.


“We are in discussions with BMW for a tie-up, but at this point I can’t reveal more details. However, equity sale is not being considered,” Mr Srinivasan told Business Line.  


BMW has made a smart move as India is the second largest two wheeler marketing country next to India
and to increase their sales this is the best platform. TVS as recently lost its 3rd position of the sales in the year to the Honda, they will have a major plus point to regain their status.

All thanks to Business line for the info.


So now the question is

• "Will the TVS roll out higher displacement bike with the expertise of BMW?"  

• "Will the BMW bike will be available in market for a little lesser price with localization of parts?"